Fanta New Identity and Packaging

For the 9th time in its history, Fanta, the famous orange flavored drink from The Coca-Cola Company, has renewed its image in order to connect with a younger and teenage audience, though it has been launched only in 4 European countries – Italy, Poland, Serbia, and Malta- so far, but it is expected to become the international image of the product.

The redesign keeps its young and fun personality and involves a complete change in its logotype and packaging, the latter being the real surprise for everyone due its uncommon shape.

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