CDMX Emojis

We all heard and read that emoji movie was a complete disaster, not even BuzzFeed said a good thing about it; so in order to continue this trend of making the emojis relevant, let’s take a look at Mexico City’s Emoji contest and its winners.

On June of this year the Government of Mexico City and “Laboratorio para la Ciudad” (Laboratory for the City) – Mexico City’s new experimental office for civic innovation and urban creativity -, launched the contest “Emoji CDMX” which aimed to capture the essence, history, and pop culture of Mexico’s capital in 20 symbols.

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Carl’s Jr by 72andSunny

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Say goodbye to the pervs-smile and to the hot girls eating juicy burgers because Carl’s Jr. and Hardee’s are changing its strategy and design, and the way they did it is genius.

Carl’s Jr. and Hardee’s, the famous fast-food restaurant chains founded in 1941 and 1960 known for its big juicy burgers and hot ad girls, have decided to evolve into a new global brand with the help of 72andSunny, an agency with offices in Los Angeles, Amsterdam, and New York; and recognized by Fast Company as one of The Most Innovative Companies for two consecutive years in a row.

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