After the final race of the 2017 Grand Prix season in Abu Dhabi, Formula 1 —the premier single-seat auto racing competition in the world— surprised everyone with the unveiling of their new visual identity designed by the London based advertising agency Wieden + Kennedy.
YouTube, the #1 video hosting website, just had one of its biggest makeovers in its past 12 years.This week YouTube released an updated logo that combines its well-known “play button” icon with a new and fixed wordmark, as long as new features for its mobile and desktop versions.
The aim of this brand update is to create a more flexible design that works better across a variety of devices since YouTube is no longer just a single video website, but it has evolved into different apps across multiple platforms, such as YouTube Music, YouTube Gaming, YouTube Kids, and YouTube TV.
We all heard and read that emoji movie was a complete disaster, not even BuzzFeed said a good thing about it; so in order to continue this trend of making the emojis relevant, let’s take a look at Mexico City’s Emoji contest and its winners.
On June of this year the Government of Mexico City and “Laboratorio para la Ciudad” (Laboratory for the City) – Mexico City’s new experimental office for civic innovation and urban creativity -, launched the contest “Emoji CDMX” which aimed to capture the essence, history, and pop culture of Mexico’s capital in 20 symbols.
Santa Clara, the famous Mexican dairy brand, just moved from the farm to the big city with this redesign, and I think the shift didn’t suit her well.
Santa Clara started in 1924 as a door-to-door business delivering milk, then 60 years later the company started selling ice cream, Cheese, dairy products, yogurt, sweets, and coffee; and in 2012 it was bought by The Coca-Cola Company as part of its Del Valle subdivision.
It is Pride Month! The time of the year when members of the LGBT community gather together to show their pride of being who they are without fear and with their head held high. And every year, more and more brands are joining this celebration of love and inclusiveness with special edition merch, advertising campaigns, pride parade sponsorships, and so much more. And this year was no exception.
NESTEA, one of the most well-known bottled ice tea brands, is joining the list of companies that are changing their strategy in order to target the popular millennial market, that according to Mintel research, it is more likely to pay more for premium and single-source tea compared to other age groups. (cof cof Teavana)
In order to address the new needs of the consumers, NESTEA is launching a new visual identity, packaging and product line that aims to provide a simple and authentic tea experience.