Santander, the Spanish banking group established in 1857 with operations around the world, has evolved into a digital brand with the help of the Madrid, Spain, office of Interbrand.
The main reason for this evolution is for the brand to become more in tune with the digital needs of new generations. The brand wants to portrait a “more modern, open, clean and approachable image and a more versatile and digital identity, as it ambitions to gain 30 million digital customers in 2018.
– Corregiste el kerning?
– Diseñador: mmm… las saladitas son horneadas
Saladitas #Gamesa, the most famous brand of saltine crackers in Mexico, has launched a brand refresh that includes a new logotype, photography, and packaging.
One more time, I am back with my selection of best poster design from the Academy Awards nominees. This my 3rd year in a row (2016, 2017) in which I try to bring awareness to “The Academy of motion picture arts and sciences” about the importance of graphic design in the success of a movie.
Super Bowl LII was held on Sunday, February 4, 2018, in Minneapolis, Minnesota; the second Super Bowl in this city since Jan. 26, 1992. And whether you are a fan of the game, the halftime show, or the ads, this year we were all winners.
Chobani, the number one Greek yogurt brand and the second largest overall yogurt manufacturer in the U.S, unveiled a completely new brand identity as it celebrates its 10th anniversary. This new identity includes new friendlier visuals, new marketing strategies, and a new vision for the company.
This redesign is not only a new coat of paint, it is the reflection of a strategy that aims to keep the brand competitiveness against its competitors, who, since Chobani disrupted the U.S. yogurt market in 2007 when it introduced the greek yogurt, started introducing similar products such as Oikos Greek Yogurt and Dannon Greek.