Carl’s Jr by 72andSunny

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Say goodbye to the pervs-smile and to the hot girls eating juicy burgers because Carl’s Jr. and Hardee’s are changing its strategy and design, and the way they did it is genius.

Carl’s Jr. and Hardee’s, the famous fast-food restaurant chains founded in 1941 and 1960 known for its big juicy burgers and hot ad girls, have decided to evolve into a new global brand with the help of 72andSunny, an agency with offices in Los Angeles, Amsterdam, and New York; and recognized by Fast Company as one of The Most Innovative Companies for two consecutive years in a row.

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