Carl’s Jr by 72andSunny

myfast carls jr redesign hardees logo 2017.png

Say goodbye to the pervs-smile and to the hot girls eating juicy burgers because Carl’s Jr. and Hardee’s are changing its strategy and design, and the way they did it is genius.

Carl’s Jr. and Hardee’s, the famous fast-food restaurant chains founded in 1941 and 1960 known for its big juicy burgers and hot ad girls, have decided to evolve into a new global brand with the help of 72andSunny, an agency with offices in Los Angeles, Amsterdam, and New York; and recognized by Fast Company as one of The Most Innovative Companies for two consecutive years in a row.

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Best 2017 Movie Identity/Advertising Design Award – The Oscars

Once again, like last year, I am pushing hard to include this new category for “Graphic/Advertising Design” in the Academy Awards because I believe agencies and graphic designers deserve recognition for their work in promoting a movie and translating the essence of a 2hours film into one single image.

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Super Bowl 2017 Ads

It is that time of the year again when American companies take money out from their pockets and fight to get a spot between the Super Bowl plays. This year the price for a 30 seconds’ tv spot was $5 million, and that’s only for airing the commercial, now imagine what these companies spent by casting of celebrities, adding digital effects, and the pre and post-production production, a 2017 Super Bowl ad can easily top $10 million.

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