And even tough the technological predictions were amazing, this movie had something more: a lot of brands. The “Product Placement” was everywhere in the movie, form food, to cars, to games… and that’s not different from today we live in a world full of brands.
So let’s see which brands from the movie really evolved and which ones stayed in the past… or future? Whatever, you got it. Starting with the famous “Pepsi Perfect”, I think we are all glad the logo from BTTF isn’t a real thing right? And although this abstract and “futuristic” logo isn’t the actual one, Pepsi did have a change in 2008.
Usa Today was another brand that appeared in the movie with a futuristic makeover that is also not true. But in 2012 this newspaper redesigned its whole identity with a dynamic and minimal look.
Celebrating the future, USA Today is releasing a special “Back to the Future Part II” newspaper edition and a limited time website with the BTTF logo.
Another brand that is almost about to make true a BBTF prediction is the “Chicago Cubs,” that in the next couple of weeks may win the World Series, and if they do, this prediction will be so real because they still have the same logo.
Texaco also had the futuristic redesign in the movie, but the interesting thing about this redesign is that the producers didn’t change the symbol of the brand (star, T, red circle) as they did with Pepsi, like if they knew that it wouldn’t change and that in 2000 Texaco would decide to drop the typeface and only maintain the symbol. Don’t know why.
Mattel is also in the movie, and sadly it didn’t give us the HoverBoard nor a mayor change in these past years, its logo still looks the same, but with a bigger wordmark that touches the borders of the circle.
Of course we can’t forget the dehydrated pizza from Pizza Hut, which seemed to have a very strong and structured image, so different from the one that the brand has now. Pizza hut redesigned its identity in 2014 with a contemporary and friendlier version of its iconic typeface and the red roof inside a tomato sauce circle.
And because we can’t eat a dehydrated pizza, the Black&Decker Hydrator was there. And I don’t know why B&D didn’t get a makeover, maybe they though it looked so futuristic that it didn’t need a change, but guess what, it did need a change, and in January 2014 the brand revealed its new identity without the hexagonal nut and with a geometric typeface.
And the timeless nike… there’s nothing else to say.
But well… at least this is my f opinion.