Back to the Future Brands – Who’s still in the past?

The future has officially arrived, it’s October 21, 2015, the day that Marty McFly and Doc Brown come from the past in the movie “Back to the Future II” from 1989.Undoubtedly this movie made big predictions about the future, some not quite far from today’s reality as the video calling and the fingerprint sensors, and some others that we are still waiting like the flying cars and hoverboards.

back to the future my f opinion brand 2015

And even tough the technological predictions were amazing, this movie had something more: a lot of brands. The “Product Placement” was everywhere in the movie, form food, to cars, to games… and that’s not different from today we live in a world full of brands.

So let’s see which brands from the movie really evolved and which ones stayed in the past… or future? Whatever, you got it. Starting with the famous “Pepsi Perfect”, I think we are all glad the logo from BTTF isn’t a real thing right? And although this abstract and “futuristic” logo isn’t the actual one, Pepsi did have a change in 2008.

back to the future pepsi perfect my f opinion brand 2015 back to the future pepsi 2 perfect my f opinion brand 2015

Usa Today was another brand that appeared in the movie with a futuristic makeover that is also not true. But in 2012 this newspaper redesigned its whole identity with a dynamic and minimal look.

back to the future usa today 2 my f opinion brand 2015 copy back to the future usa today my f opinion brand 2015 copy

Celebrating the future, USA Today is releasing a special “Back to the Future Part II” newspaper edition and a limited time website with the BTTF logo.

back to the future usa today 3 my f opinion brand 2015 copy

Another brand that is almost about to make true a BBTF prediction is the “Chicago Cubs,” that in the next couple of weeks may win the World Series, and if they do, this prediction will be so real because they still have the same logo.

back to the future cubs my f opinion brand 2015

Texaco also had the futuristic redesign in the movie, but the interesting thing about this redesign is that  the producers didn’t change the symbol of the brand (star, T, red circle) as they did with Pepsi, like if they knew that it wouldn’t change and that in 2000 Texaco would decide to drop the typeface and only maintain the symbol. Don’t know why.

back to the future texaco 2 my f opinion brand 2015

Mattel is also in the movie, and sadly it didn’t give us the HoverBoard nor a mayor change in these past years, its logo still looks the same, but with a bigger wordmark that touches the borders of the circle.

back to the future mattel my f opinion brand 2015

Of course we can’t forget the dehydrated pizza from Pizza Hut, which seemed to have a very strong and structured image, so different from the one that the brand has now. Pizza hut redesigned its identity in 2014 with a contemporary and friendlier version of its iconic typeface and the red roof inside a tomato sauce circle.

back to the future pizza hut my f opinion brand 2015back to the future pizza hut 2 my f opinion brand 2015

And because we can’t eat a dehydrated pizza, the Black&Decker Hydrator was there. And I don’t know why B&D didn’t get a makeover, maybe they though it looked so futuristic that it didn’t need a change, but guess what, it did need a change, and in January 2014 the brand revealed its new identity without the hexagonal nut and with a geometric typeface.

back to the future black and decker my f opinion brand 2015back to the future black and decker 2 my f opinion brand 2015 copy

And the timeless nike… there’s nothing else to say.

back to the future nike my f opinion brand 2015

But well… at least this is my f opinion.

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3 thoughts on “Back to the Future Brands – Who’s still in the past?

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