Guan-Hao Pan, a graphic and product designer from Taiwan, concerned about the lack of information on people about using condoms decided to create a new packaging design to facilitate and promote its proper use. Guan-Hao Pan’s design addresses 3 specific issues that make condoms less effective: the choice of the wrong size because of the complicated size selection guides, its wrong use such as wearing the condom on the wrong side, and the failure to squeeze the teat end of the condom.
The concept behind the “Love Guide” condoms is inspired by the the Chinese saying that points out that sex is one of basic characteristics of human nature as well as food and we don’t have to feel embarrassed using it. I don’t want to turn this into an educational sex class, but that’s true.
“Love Guide” condoms come in five minimalist packages, each one with a different diameter which refers to a specific veggie, so its use can be seen as normal as eating, and of course who hasn’t compared a penis with a fruit or veggie, I mean, that’s a clever insight. But remember this design wants to help users to make the correct decision, so besides being funny and smart these fruit references have a purpose, by holding the packages of different sizes the user can easily determine the right size (easiest way to find out).
But not everything is in the outside, the best thing is in the inside. Each condom is packaged in a single circular case designed to look like slices of the vegetable! (hashtag awesome) The case is specially designed with a rising tip that makes easy to pick up the condom from the right side while while squeezing the tip at the same time. Boom! two problems solved at once.
I can say the solutions are perfect and super useful, but the visual outcome isn’t my favorite even though I like it. Being more analytical for me it is a little contradictory, it has a minimalistic look on the outside with lineal illustrations (which have different styles, that’s not good) and in the inside a more realistic look with photos of the veggie slices, which gives it a little of wow factor, but it kind of loses the connection; maybe he could have used a realistic texture of each vegetable on the outside to have a consistent look through all the packaging experience.
But well.. at least this is my f opinion.