Bimbo Packaging Redesign

bimbo packaging redesign mexico myfopinion.jpg

 

#myfastopinion Let’s pay attention to the Mexican commercial design for a moment. Bimbo México the most known sweet baked goods brand of the country renewed its image and went for a #nicetry kind of “flat design” (lower image).

So it seems they heard about flat design and wanted to apply it, but it didn’t go so well. The new system is cleaner and kept the colors of the previous one, they created these simple illustrations that go well with the fluffy outlined typography, which make it looks friendlier. But…

The problem is that for sure the client asked for a photo in the packaging so they had no alternative than to put it there, wrong!! Take out the photo, the bear, and the words in the clear area, and boom! there you go! A new and cleaner packaging. You were almost there Bimbo.

 

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