First it was mini, now it’s flat.
Today MINI revealed its new flat logo. The new image will be used on screen and paper, while the 3d version will remain on the cars (good decision). I once said that car logos should be flat and avoid the metallic and 3D effects, but I think this time they went very MINI.malist.
They removed some essential elements such as the curve of the wings and the thin circle. But the truth is that the flat logo will look much better in printed media than its 3d version.
Btw, I always thought the lines of the wings were the ones in the shadows.