IHOP has a new logo! Created by Studio Tilt and inspired by the millions of smiles of its guests.
The thing I like about it is that they kept the typography that is the signature of the brand and deleted those shadows and boxes. Taking the logo out of the box will make it more flexible for its use in many applications.
I’m not completely happy with the smile (how ironic), for me the line is too thin compared to the typeface, so it makes it look like it has the big nose and crazy eyes, like if he had too many syrup and now is hype. But after all I think the new logo is gonna work well, now it looks friendlier than traditional.