“One song is not enough” is a campaign for the Canadian radio station CHOM 97.7, created by the design and advertising agency “Bleublancrouge” located in Montreal, Quebec, Canada. The campaign is focused on the unique event “Classic Vinyl Sundays”, a program where the station plays a classic rock album without interruptions or commercial breaks, something that only this station does throughout Canada.
The campaign shows slices of mythical rock albums representing one song of the cd, each slice is measured and divided according to the number of songs on each album. The cover of a vinyl disc has a width of 41.2 cm; so for an album of 10 songs, bleublancrouge made slices of 4.12 cm (U2 – TDCA); 9 songs: 4.6 cm (The Who); 8 songs: 5.15 cm (Led Zeppelin) and 17 songs: 2.4cm (The Beatles). With this they wanted to highlight the absurdity of listening songs outside the context of the whole album. What can I say, I love this campaign is completely different of what radio stations normally do, like putting the radio broadcaster smiling next to the ugly and giant logo of the station. At first I didn’t know the campaign was for a radio station, I associated it to the current trend of buying the singles of the singers on the internet instead of buying the entire album. I still think that it can also be used for that, but I’m sorry the idea is taken and it’s for something else. The campaign is perfect for me, it’s super simple, but conveys all the message. I love this type of design that with so little, they say everything. The only thing I do not like, and I think it is something they didn’t design, is the logo of “Classic Vinyl Sundays”, the typography is very tight and very close to the edge of the circle, but the way in which they placed logos and phrase is very good. There’s not much to criticize in this type of work, it is extremely-well done, they paid attention to every detail.
But well.. at least this is my f opinion.