I know that designing invitations is a nightmare for most designers, but “Estudio Menta” made me reconsider.“Estudio Menta” is a design studio based in Guadalajara, Mexico and founded in 2008 by Laura Mendez, graphic designer, illustrator and keen inventor word.
Perhaps many are surprised I’m talking about wedding invitations in my blog, but I have two good reasons, the first is that many friends are about to get married so this is for them, and the second is that every day I look for the best projects to write about them, those projects that excite me and surprise me, and these wedding invitations surprisingly filled my eye.
Laura takes the invitation design to another level, she calls it “Wedding suites”, and I know there are many creative invitations on Pinterest designed as passports, engraved on wood, or with pop up trees. But to be honest, I don’t see myself giving that type of invitation to my parents or to my in-laws, they are cool, but they are also unrealistic, maybe for a wedding full of designers these invitations would be fine.
Mendez designs a customised branding and stationery for every wedding, she leaves behind the typical wedding invitations that look like the only thing changing are names of the couple. Laura takes the essence of the couple, and mixes it with the place where the wedding is going to be and the story of the lovers, giving as a result a beautiful branding compound of unique packaging, illustrations, icons and emblems.
And the final thing that I loved is that she photographs these invitations as if they were the best branding of a company, but with romance of the event, I really liked that she gives this importance to her work and makes it part of her portfolio, it’s a great work that doesn’t have to be underestimated.
But well.. at least this is my f opinion.
“Wedding suite for… a dear couple of swede friends…. Italian inspiration as their love bloomed in frequent travels to Toscana and Sicilia.”
“Wedding Stationary design for… a french — Mexican lovely couple…They pursued a traditional Mexican style with a modern twist, and a slight inspiration in lavender, as they are getting married in a small town of the French Provence.”