It seems that rebranding the educational institutions image has become a trend in Monterrey, Mexico. It started with the most recognized institutions and now this “trend” is spreading to others. Such is the case of INAL (Institute of Academic Innovation and Leadership of Monterrey), apparently this institute has renewed its image with the help of the design and advertising agency “La Pura Vida” (The Pure Life in English).
I’m not sure if this rebranding is official since the university hasn’t applied yet in its web or social media, but the LPV agency already posted it on its facebook page. Being official or not, this redesign is a “Bitch Stole My Look!” moment.
This rebranding is almost identical to the UDEM new image launched last year, I’m not sure if “La Pura Vida” didn’t hear about it or didn’t research of local universities, something that seems impossible because UDEM’s advertising is everywhere, and its rebranding was a big deal for the local designers community.
Where should I start? With yellow color, or with rounded lines, or with the symmetric laurels, or with the three elements in the center. I mean, this is pretty obvious. Let’s analyze the original logo that is obviously awful (done in power point in my opinion). It is blue with serif typeface, rare elements in the center of the shield, a Latin slogan, two giant points, and the longest title at the bottom… As you can see it has plenty of things, but for the agency the most important elements were were the two points and some of the shield elements and everything else was a waste, really?
For some reason they decided to change the colors from blue to yellow and gray (with the color tone that the UDEM used to use before the rebranding), and they also added two symmetric laurels that came from nowhere, what a coincidence right? Thank god they didn’t maintain the Latin phrase, for sure they thought that with that it could look a “little” similar to its competitor image, and of course they did not want that… pff. This too obvious that is a little boring for me to explain more, so I will just let you judge.
But well.. at least this is my f opinion.