WWF Tree Planting Campaign – By Meridian Communications

Meridian, Indian agency specialised in advertising (Now part of “Soho Square”) designed this campaign for WWF (World Wide Fund for Nature) to promote reforestation, but with unusual messages.


What I like about this campaign is how they gave a twist to the way of communicating the message, instead of speaking bad and hating the companies and people who cut trees, they decided to give them a slap with a white glove telling them “You need trees”. It is like reverse psychology, I don’t know how to explain, but I know you get it.

Maybe some messages are shocking, but they still have the essence, and others are even funny (my favorite is the one of IKEA). I have to say that the photos are not the best and with some more production the project would shine bright like a diamond, but even so the copy is wonderful.

 But well.. at least this is my f opinion.

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