WWF Tree Planting Campaign – By Meridian Communications

Meridian, Indian agency specialised in advertising (Now part of “Soho Square”) designed this campaign for WWF (World Wide Fund for Nature) to promote reforestation, but with unusual messages.

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What I like about this campaign is how they gave a twist to the way of communicating the message, instead of speaking bad and hating the companies and people who cut trees, they decided to give them a slap with a white glove telling them “You need trees”. It is like reverse psychology, I don’t know how to explain, but I know you get it.

Maybe some messages are shocking, but they still have the essence, and others are even funny (my favorite is the one of IKEA). I have to say that the photos are not the best and with some more production the project would shine bright like a diamond, but even so the copy is wonderful.

 But well.. at least this is my f opinion.

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