Super Bowl LII was held on Sunday, February 4, 2018, in Minneapolis, Minnesota; the second Super Bowl in this city since Jan. 26, 1992. And whether you are a fan of the game, the halftime show, or the ads, this year we were all winners.
Chobani, the number one Greek yogurt brand and the second largest overall yogurt manufacturer in the U.S, unveiled a completely new brand identity as it celebrates its 10th anniversary. This new identity includes new friendlier visuals, new marketing strategies, and a new vision for the company.
This redesign is not only a new coat of paint, it is the reflection of a strategy that aims to keep the brand competitiveness against its competitors, who, since Chobani disrupted the U.S. yogurt market in 2007 when it introduced the greek yogurt, started introducing similar products such as Oikos Greek Yogurt and Dannon Greek.
COVERGIRL, the American cosmetics brand, announced the biggest reinvention in its 60-year history as part of a rebranding strategy that aims to define makeup as a form of self-expression.
This rebranding features a new logotype, a new slogan that replaces the famous “Easy, Breezy, Beautiful.”, and a campaign Katy Perry, Maye Musk, Issa Rae, and Ayesha Curry. All with the purpose of inspiring people to embrace their uniqueness and create new versions of themselves with makeup, setting the “classic” beauty standards aside, and celebrating authenticity, diversity, and expressiveness.
For its second anniversary, Uber Eats, the food-delivery app powered by Uber, is introducing a new look that includes a new logotype, a vibrant color palette, a series of illustrations and patterns, and a redesigned user experience for the app.
BanRegio, the Mexican regional bank founded in 1994 in Nuevo Leon, Mexico, has started a process of changes in its image and services to become the bank with the highest customer satisfaction in Latin America.
Starting in the north of Mexico, Banregio will be changing from that serious and old Maroon color to a bright Orange, a color, that according to them, is finally representing what they are: an innovative bank full of positive energy that understands its customers.
After the final race of the 2017 Grand Prix season in Abu Dhabi, Formula 1 —the premier single-seat auto racing competition in the world— surprised everyone with the unveiling of their new visual identity designed by the London based advertising agency Wieden + Kennedy.