With less than three years after launching a brand redesign, Uber has revealed a whole new brand identity that features a new logotype, a custom typeface, a renewed mobile app design, and new design compositions, just to name a few.
The redesign was directed by Uber’s in-house brand team in collaboration with brand consultancy Wolff Olins and LA-based type foundry MCKL. According to Peter Markatos, Uber’s executive director of brand, the project started with the simple idea of communicating the evolution of the company from a ‘San Francisco startup’ to a ‘global platform of mobility’. However, after hours of research with riders and drivers, the project evolved into a nine-month full rebrand. Continue reading “Uber Redesign & Bespoke Typeface by Wolff Olins and MCKL”