On December of 2016, the government from Mexico in collaboration with the Grupo Aeroportuario de la Ciudad de México, S.A. Of C.V. (Airport Group of Mexico City in English) launched a contest to find the new logotype for the new airport of Mexico City, the biggest project in the country, and fortunately there was no winner.
Say goodbye to the pervs-smile and to the hot girls eating juicy burgers because Carl’s Jr. and Hardee’s are changing its strategy and design, and the way they did it is genius.
Carl’s Jr. and Hardee’s, the famous fast-food restaurant chains founded in 1941 and 1960 known for its big juicy burgers and hot ad girls, have decided to evolve into a new global brand with the help of 72andSunny, an agency with offices in Los Angeles, Amsterdam, and New York; and recognized by Fast Company as one of The Most Innovative Companies for two consecutive years in a row.
For those not football lovers, Juventus F.C. is one the most famous Italian football clubs in the world based in Turin and established in 1897, with 61 national and international official titles. And this year they introduced a new identity designed by the Milan office of Interbrand that took one year in the making.
Once again, like last year, I am pushing hard to include this new category for “Graphic/Advertising Design” in the Academy Awards because I believe agencies and graphic designers deserve recognition for their work in promoting a movie and translating the essence of a 2hours film into one single image.
It is that time of the year again when American companies take money out from their pockets and fight to get a spot between the Super Bowl plays. This year the price for a 30 seconds’ tv spot was $5 million, and that’s only for airing the commercial, now imagine what these companies spent by casting of celebrities, adding digital effects, and the pre and post-production production, a 2017 Super Bowl ad can easily top $10 million.
Say hello to the new CALVIN KLEIN in caps.
Calvin Klein, one of the most famous American brands in the world mostly recognized for its male underwear, revealed a new logo this past Friday. This new wordmark is part of the few changes that the new creative director of the brand, Raf Simons, is bringing to the fashion company.
What a better way to continue the politic discussion than with a redesign from a Mexican political party BASED ON BATMAN!
Movimiento Ciudadano is a democratic socialist party initially known as Convergence for Democracy in 1998 and reformed on 31 July 2011; and for those who are not Mexicans, Continue reading “Movimiento Ciudadano Brand Refresh”